Engagement Ring Guidance

Finding that special someone to spend your life with is just a half job done, the other equally important half is finding the perfect diamond engagement ring for your significant other.

Determine Your Budget and the Price Range
Before making such a vital purchase, you are advised to familiarize yourself with all the options available to you and determine your preferences and how much you are going to spend. Traditionally a two month salary is a good starting point

Engagement ring in accordance with her desires
Choosing the right engagement ring might be tricky if it is supposed to be a surprise or if you don’t know what kind of jewelry she likes. Try to establish whether her style and taste are modern or traditional. Does she like clean and simple design or flamboyant and ornate? Delicate and tiny pieces of jewelry or bold and chunky ones? Choosing the engagement ring most similar to the jewelry she already has is always a good idea.

Appropriate Ring Size (see our, find your finger size guide)
Besides her preferences, you must know her ring size as well. You can borrow some of her rings to determine the correct ring size or consult her friends and family for advice. The average ring size is 6, but if you are still in doubt, it is easier to size down a slightly bigger ring than to increase the size of a too tight one.

Familiarize Yourself with the Diamonds (read our diamond education pages)
You should always buy GIA or AGS certified diamonds and educate yourself on significant diamond features such as cut, clarity, color and carat weight so you can get the best purchase for your price range. You should also bear in mind what diamond shape will your future fiancée like the most. Is a classic round diamond the best choice or is she more inclined towards square shapes such as Princess, Asscher or Radiant cut diamonds? Maybe an Emerald cut diamond will suit her the most?
If you are planning on buying a multi-stone ring, take into consideration that not all diamonds are easily put together. Some diamond shapes such as round, Oval, Radiant, Emerald Cut, Cushion or Marquise pair better with other stones.

Here are some basic types of ring settings:

Solitaire: There is only one diamond (or a gemstone) usually secured by four prongs to maximize the diamond’s brilliance. Most popular setting of all, it is usually combined with a classic round cut diamond.

Multi-Stone: The central diamond can be flanked by other side diamonds or gemstones for enhanced sparkle and delight. The main central diamond is the biggest accompanied by smaller accent diamonds. Multi-stone rings can also be a good choice for a significant wedding anniversary.

Alexander: The central diamond is surrounded by tiny diamond accents and additionally embellished with matching diamond accents on a shank. Alluring and sparkly all over, this ring setting is most sophisticated.

Whatever your final choice might be, Alexander wishes you a successful life together filled with love and joy.

Not sure what kind of setting or what shape diamond to buy? Do you want to discuss the best ring available that is just right for your budget? Our customer service representatives are always a phone call away.

Wedding Ring Guidance

Classic wedding rings are the most popular ones, as their traditional and timeless charm appeals to all ages and all tastes. Smooth and sleek, classic wedding bands are usually made in platinum, white and yellow gold. Their width can vary from 2mm to 8mm, and since they should be comfortable for everyday wear, comfort-fit wedding rings are the most frequent choice. Men tend to buy wider wedding rings, whereas women usually choose a wedding ring whose width matches or complements their engagement ring.

Carved wedding rings are for those that prefer a touch of uniqueness and extraordinariness to the classic appeal. Subtly carved wedding rings with intricate engravings perfectly match unadorned engagement rings with clean lines and straightforward design.

Diamond wedding rings are by far everyone’s favorite. Since diamonds are the hardest rocks formed over millions of years through great pressure and heat, they are the ultimate symbol of success, perseverance, durability and everlasting love. Diamonds come in all many shapes and colors and are beautifully combined with all types of metal.

Anniversary wedding rings are a thoughtful gift and a great way to continue celebrating your love year in and year out. Although anniversary wedding rings come in various styles, it is a common practice to add a diamond or a gemstone for each anniversary to come. Since anniversary wedding rings symbolize renewal and new beginnings, some couples practice renewal of vows in addition to buying anniversary rings for significant anniversaries.

Eternity wedding rings are entirely covered in diamonds, which makes them exquisitely sparkly and brilliant. The symbol of infinite and undying love, eternity rings are a very special gift and the token of ultimate devotion.

Wedding sets are comprised of an engagement ring and a matching wedding ring, thus being the most obvious symbol of unity. Wedding sets are intended to halve the stress of searching for perfect engagement and wedding rings and double your love, happiness and joy.

Bracelet Guidance

Worn as jewelry from the ancient times, bracelets feature various styles, sizes and materials. Bracelets are usually worn for decorative purposes, but they may also have a religious purpose, such as mala bead bracelets.

The term “bracelet” comes from the Old French word “barcel” and the Greek word “brachile” which means “of the arm.” Although bracelets commonly showcase diamonds, gemstones, pearls and precious metals, they can also be made from rather inexpensive materials, such as plastic or leather.

The most precious and valuable of all, diamond bracelets are also called tennis bracelets after a former pro tennis player Chris Evert who suffered a jewelry malfunction at a U.S. Open match in 1987 and stopped the game to recover the diamonds from her broken bracelet. Tennis bracelets are flexible and feature a single string of diamonds, usually of the same size, lined close to each other, one after the other. Those flexible bracelets that hang elegantly from the wrist and feature a single string of metal with or without diamonds, gemstones and pearls on them are also called chain bracelets. They vary in style, from box chain bracelets to rolo and wheat chain bracelets.

Link bracelets are a variation of chain bracelets with a number of separate links joined together.

Beaded bracelets do not have metal bands; they feature loose beads, usually gemstones or pearls, strung on an elastic string or a wire and secured by a clasp. Stretch bracelets are the same as beaded bracelets but with no clasp.

Multi strand bracelets are the opposite of chain bracelets. Just as the name says, multi strand bracelets feature multiple strings that can be made of either the same or completely different material secured by a single clasp. If the multiple strings are made of the same material, they convey the sense of abundance and lavishness, whereas different materials can create quite impressive and unique designs.

Cuff bracelets are one-piece bracelets that gently but firmly snuggle three thirds of a wrist and have no closure. They vary from quite simple to vastly elaborate designs.

Bangle bracelets are rigid metal rings with no opening or more rarely with a hinged clasp. Usually worn in multiples, bangle bracelets fit loosely over the wrist and create a nice clatter they are most famous for. To add the touch of elegance, bangle bracelets may be covered with diamonds, gemstones or pearls. A very popular summer accessory, bangles come in a number of different sizes, styles and colors.

Charm bracelets are very popular as they make a wonderful gift or a keepsake. Made of all types of precious metals and often personalized with engraving, they feature a string of charms - small decorative pendants that have a special emotional value for the wearer.

Pendant Guidance

A pendant is a loose-hanging piece of jewelry, usually attached to a necklace, that features various combinations of precious metals, diamonds, gemstones and pearls. The term pendant derives from the Old French word "pendre" and the Latin word "pendere", both meaning "to hang down".

The oldest type of jewelry, pendants are always a welcome gift, as their unlimited diversity in style and size appeals to all tastes and occasions.

Diamond pendants, both solitaire and multi stone ones, are an ideal choice for a significant wedding anniversary or for those you care about the most.

Gemstone pendants are a nice choice too, whether featuring gemstones only or an attractive combination of gemstones and diamonds. Gemstone pendants featuring birthstones are perfect as a birthday gift.

Pearl pendants are the classic and timeless embodiment of elegance, sophistication and impeccable taste. Whether alone or in combination with diamonds, pearl pendants are simply a must-have.

Metal pendants are made of different types and combinations of precious metals, ranging from those simple in form to those quite elaborate ones, usually with engraving. Metal pendants often serve as lockets or charms.

Earring Guidance

Earrings are the most basic and most frequently worn type of jewelry, as they are perfectly suitable for any attire, occasion or taste. Whether made of diamonds, gemstones, pearls or precious metals only, earrings are the best way to add flash to any outfit.

Types of earrings for pierced ears:


Stud earrings are small, light, easy to wear and therefore the most common choice by many. Stud earrings feature a single stone, whether a diamond, gemstone or a pearl secured by ear posts and finds on the back, so a stone sits firmly but comfortably against the earlobe, without any dangling parts. Stud earrings with Princess cut diamonds or gemstones look best on women with a broader face, whereas round diamonds or gemstones perfectly complement a narrow face.
White gold and platinum suit cool skin tones, yellow gold works best with warm skin tones. The setting type is also of essential importance to make stud earrings fit flat against the earlobe. The three-prong martini setting works best for stud earrings, as a stone sits low in the basket and moves the center of gravity back towards the earlobe providing the perfect balance. This setting also allows the sparkle and the beauty of a stone to be well displayed, as there is less metal surrounding the stone than in all other types of setting. The four-prong basket setting provides a good fit as well, whereas the crown setting is not recommended, as a stone is put too much forward and away from the earlobe, thus giving stud earrings the undesirable hanging look.

Hoop earrings are circular in shape, most commonly held in place by hinged earring clasps, usually leverback, omega and saddleback clasps. Although they can come in various styles and sizes, hoop earrings are either made solely of precious metals or in combination with diamonds and gemstones. There are two frequently sought after variations of classic hoop earrings - half hoops and huggie earrings, which are small, thick hoops that gently hug the earlobe, hence the name. Hoop earrings complement a square face nicely and most of the outfits as well, so diamond hoops are highly recommended for formal occasions.

Drop or dangling earrings are tremendously charming, feminine and elegant. They swing and dangle from the ear, conveying the impression of luxury, so as to make every outfit look simply amazing. Drop earrings feature different combinations of precious metals, diamonds, gemstones and pearls and can vary in size and shape, from one string earrings to massive chandelier earrings. They are usually secured with hooks or stabilizer guards. Although dangling earrings may make narrow faces even smaller, they are suitable for almost all other face shapes, a round, square and a heart shaped face in particular.

Your Ring Size

Download as .pdf