About Us

A note from our founder

A personal beginning.
A lasting purpose.

Alexander Sparks began with a personal experience I never forgot.

In 2010, I couldn’t afford an engagement ring. With everyday expenses taking priority, a beautiful ring felt out of reach. I knew so many people were facing the same struggle, and I wanted to find a solution—a way for people to afford a piece of happiness of their own.

In 2015, I discovered moissanite, a gemstone with beautiful, diamond-like brilliance at a much more accessible price. I began designing rings and selling them on Etsy.

That same year, my son was born, and we named him Alexander. I decided to name the company after him, giving Alexander Sparks a deeply personal meaning. As the business grew, I built my own website and developed the brand with a purpose: helping more people celebrate their love.

Still, I dreamed of offering diamonds at prices more people could afford.

In 2020, I embraced lab-grown diamonds, and it felt like an answered prayer. Real diamonds, grown in a laboratory, offered the beauty and durability I had hoped to make more accessible. That decision changed my world and opened a new chapter for Alexander Sparks.

Today, that original purpose guides everything we do. We continue searching for exceptional value, carefully choosing the jewelry we offer, and working to give every customer the quality, care, and personal service they deserve.

Because everyone deserves a piece of happiness of their own.

— Vlad, Founder of Alexander Sparks